Position

Job Title: Digital Marketing Specialist GALP (m/w/d)

Department: Brand & Digital Marketing GALP

Location: Idstein, Flex (4 days Home Office / 1 day in Idstein)

Reports to: Group Brand & Digital Marketing Manager GALP

Job Purpose

The Digital Marketing Specialist will work closely within the marketing team to develop and implement a part of the digital marketing activities in support of business objectives. Responsible for the German & Alpine region (GALP), in this executional role, you will apply your understanding of the digital marketing mix to create solutions -- from development, launch, measurement to optimization -- that drive brand and product awareness, purchase intent and loyalty. The Digital Marketing Specialist sits within the local brand & digital marketing team. This role will execute across owned digital touchpoints (mainly homepage & CRM) and presents an opportunity to work and make an impact across the digital ecosystem.

Responsibilities

• Drive the day-to-day operation of the digital marketing presence of the tools brands in the region, with a particular focus on eCRM and brand websites

• Maintain an integrated marketing and content calendar to ensure global brand alignment across owned digital channels

• Collaborate with internal stakeholders and external agencies to create, update, and maintain various digital properties such as websites, landing pages, and microsites in support of digital marketing campaigns

• Deliver a robust email (eCRM) activation across focus brands, engaging the user database

• Track digital organic marketing performance for brand awareness, conversion and loyalty to make recommendations to improve established KPIs

• Collaborate with cross-functional teams including brand marketing, product marketing, channel marketing, IT support and customer service to expand understanding of digital activity

Requirements

Hard Skills

• Strong knowledge of the digital organic channels and their KPIs

• Proven experience with email marketing platform activation such as Salesforce Marketing Cloud

• Skills in utilizing Google Analytics tools to report on website activity and provide recommendations

• Strong project management/organizational skills and strong attention to detail

• Knowledge of search engine optimization (SEO) principles

• Knowledge of HTML and CSS a plus

• Understanding of content management systems (CMS) a plus

Soft Skills

• Independent, creative self-starter with ability to work in a highly energetic, fastpaced environment to actively drive digital transformation

• German Native Speaker & strong English language skills (verbal, written and presentation); additional languages advantageous

• 2+ years of experience gained across relevant digital marketing disciplines

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

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